Responsibilities

• Lead the creative development and copy writing for social media campaigns and ads across all channels
• Manage paid customer acquisition across multiple media channels (primarily Facebook and Google) with a focus on optimizing ROAS and reducing CAC
• Use metrics and analytics to measure the success of all marketing campaigns and report upon both successes and failures
• Improve SEO and ASO to drive organic traffic to our website and app
• Explore and implement referral marketing strategies to create viral growth
• Rigorous A/B testing to prioritize growth channels

Skills required

• Must have Digital Marketing experience:
  - Content and email marketing
  - Affiliate and social media marketing
  - Referral marketing
  - Conversion and SEO
  - Paid marketing
  - Retargeting
• Excellent writing and creative content skills
• Advanced knowledge of data analysis/Google Analytics
• Self-starter with a startup mindset able to get results without hands on guidance
• Growth experience in startups is highly preferred